Point Brewery Announces Sponsorship of Raised Reckless
For the City Times
The award-winning Stevens Point Brewery is turning up the volume by sponsoring award-winning country rockers Raised Reckless, one of Wisconsin’s hottest up-and-coming bands.
The Stevens Point-based band, which outperformed dozens of bands earlier this year to win the 2014 Wisconsin State Country Band Championship at Rhinelander’s Hodag Country Music Festival, will promote Stevens Point Brewery beers at its performances across Wisconsin, and on its website and Facebook page. The just-announced sponsorship also includes signage and posters at performances, and Point Brewery apparel for band members.
“The sponsorship is a natural fit,” said Joe Martino, Stevens Point Brewery Operating Partner, “Raised Reckless will benefit from the sponsorship support and the brewery benefits from a partnership with one of the hottest bands on Wisconsin’s music scene.”
Raised Reckless guitarist Drew Hamel thinks this partnership will be mutually beneficial. “Raised Reckless and the Stevens Point Brewery will work together to build both of our brands. Craft beer and great music go well together, and we look forward to growing our fan base together.”
Known for their “rough, rockin’ edge,” Raised Reckless formed in March of 2013. The band’s repertoire is an exciting musical fusion of 80’s and 90’s country hits mixed with current hits. Band members include Tyler Crum on lead guitar and vocals, Keith Bronk on bass guitar and vocals, Phil Smyth on fiddle, guitar and mandolin, Steven Freehill on drums and vocals, and Drew Hamel on rhythm guitar and vocals. All five members live in the Stevens Point area.
An exciting New Years Eve performance is scheduled for Wednesday Night at Rookies Sports Pub, Stevens Point.
Point’s handcrafted specialty beers
Point’s portfolio includes flagship Point Special Lager, a premium American lager; Point Onyx Black Ale, a robust dark ale; Point Belgian White, a Belgian-style wheat ale; Point Cascade Pale Ale, an American-style pale ale; Point Amber Classic, an American-style amber lager; and Point Beyond the Pale IPA, a robust, hoppy India Pale Ale. Point also brews four year-round IPAs available only in its IPA variety 12-pack: Point Spruce Tip IPA, sweetened with Colorado blue spruce tips; Point Peach Mango IPA, a lively, fruity ale; Point White IPA, a golden brew flavored with Japanese Sorachi Ace hops; and Point One Shot IPA, a series of limited-edition brews featuring different hop varieties and malts in each batch.
The brewery’s seasonal beers include Point Oktoberfest, a Bavarian-style Märzen beer for the fall; Point St. Benedict’s Winter Ale, a rich, dark beer available from November through February; Point Coast Radler, a thirst-quenching mix of beer and natural citrus flavors for the summer; and Point Nude Beach Summer Wheat, a refreshing, award-winning unfiltered wheat ale.
Point also brews four unique James Page specialty beers sold only in convenient 12-ounce cans: A Cappella Gluten-free Pale Ale, Casper White Stout, Yhaba Dhaba Chai Tea Porter and Ould Sod Irish Red Ale.
The Whole Hog Limited Edition brews, handcrafted in small batches to appeal to the most discerning craft-beer aficionados and round out the Stevens Point Brewery’s portfolio of craft beers, represent the epitome of the brewmaster’s art.
Year-round Whole Hog beers include Whole Hog Espresso Stout, Whole Hog Six-Hop India Pale Ale, an India Pale Ale and Whole Hog Wee Heavy Scotch Ale. Seasonal offerings include Whole Hog Russian Imperial Stout in the spring months, Whole Hog Pumpkin Ale, a fall seasonal that won the bronze medal in the pumpkin beer category at the 2014 Great American Beer Festival, and Whole Hog Barley Wine for the winter months.
In addition to award-winning beers, Stevens Point Brewery produces gourmet sodas, including Point Premium Root Beer, Point Premium Diet Root Beer, Point Premium Orange Cream, Point Premium Vanilla Cream, Point Kitty Cocktail and Point Premium Black Cherry Cream Soda.
For more information about the Stevens Point Brewery, founded in 1857, visit www.pointbeer.com or call (715) 344-9310. Tours of the brewery are available, with schedules listed on the Web site.