City Times Staff

Central City Credit Union has changed its name to Simplicity Credit Union.

The change was celebrated during a ground-breaking ceremony on June 10 with company officials and representatives of the Plover Area Business Association (PABA).

The re-branding comes with a facility expansion and remodel at 3101 Hoover Ave. location. The street-side sign was changed over Friday to match the credit union’s new Simplicity sign.

It’s not the first name change for the credit union, which previously was known as began as Point Soo Credit Union, Whiting-Plover Credit Union and Point Plus Credit Union, then changed to the Central City name.

Simplicity Credit Union is a financial cooperative owned by its members. Simplicity Credit Union is nationally recognized for its financial education efforts and operates three in-school, student run credit union branches, and provides financial education for more than 50 area classrooms. Headquartered in Marshfield, Wis., Simplicity Credit Union currently serves 25,000 members in eight counties with assets totaling more than $220 million. In addition to receiving the Educating Credit Unions and Communities (ECUC) Lifetime Achievement Award, it is a four-time winner of the Desjardins Youth Financial Education Award for the best credit union program in the state. Simplicity Credit Union is a proud member of the International Cooperative Alliance. To learn more, visit simplicity.coop.