For the City Times

The 2016 annual Team Schierl & Mada Pink Game for Cancer has raised over $50,000 for cancer.

The event was held on Saturday, Oct. 8 and was a joint effort between Team Schierl, Mada Custom, the UWSP Pointers football team and UWSP athletics.

Funds raised by the event benefited multiple charities, including The Breast Cancer Family Foundation — which promotes cancer awareness and prevention youth health classes across the area — and the Joanne A. Suomi Memorial Fund, named after a late Stevens Point City Councilwoman, who passed away from cancer.

The Suomi Memorial Fund also benefits the Special Needs Aquatics Program (SNAP), which impacts hundreds of children in the Stevens Point community.

A near-capacity crowd of over 3,100 fans, many wearing official 2016 Pink Game t-shirts, filled Goerke Park to see the Pointers take on UW-Platteville.

The t-shirts were sold at the game and during promotional events on the UWSP campus prior to the game.

Fourth Avenue in front of the Health Enhancement Center was also named “Pink St.” for the month of October, with neon pink street signs installed by the city.

During the game, the UW-Stevens Point football team wore custom neon pink and black jerseys to show their support for the cause, which were later auctioned off, along with several other items, after the game.

“It was another amazing year to watch UWSP, students, fans, the community and businesses come together in support of the Pink Game,” said Tim Schierl, Co-CEO of Team Schierl Companies. “All of us are affected by cancer in some way and seeing this kind of overwhelming support is incredible.”