City Times Staff

A new locally-owned beauty salon, Point of Beauty LLC, is making its home on Park Ridge Drive.

The full-service salon will feature a spa setting and all-natural hair and nail products. A grand opening for the public is planned for Thurs., Feb. 2, from 6 PM to 8 PM.

Point of Beauty is owned by Lien Lor, a graduate of the Cosmetology Program at Mid-State. Since becoming licensed in cosmetology, Lor said she worked in a local salon while formulating plans for a full-scale salon of her own.

“I wanted to provide customers with a one-stop salon for the latest trends and techniques in hair and makeup as well as complete nail and spa services,” said Lor, who has already hired a staff of three additional licensed cosmetologists — also all Mid-State graduates — as well as two nail technicians.

The salon will offer a “high-end experience and complimentary coffee,” Lor added.

Lor attributes the launch of her business to her Mid-State instructors, who she said provided more than just training in client consultations, business practices and marketing strategies taught in the program, but also shopping for supplies, salon decor and industry connections.

Clients can book appointments by calling the salon at (715) 997-9555 or visiting the website at www.pointofbeautysalon.com.

Point of Beauty is located at 23 Park Ridge Dr. in Park Ridge.

Thursday’s grand opening will include complimentary egg rolls and wine, and visitors will receive coupons for free services.

Find the business on Facebook here.