Schierl Grows Footprint on Post Road
By Brandi Makuski
Team Schierl Companies has launched its first full-service convenience store in Plover.
TSC, which is headquartered in Stevens Point, took over operations of the Post Rd. BP convenience store on Feb. 1, and is in the midst of re-branding the exterior.
“The site layout itself doesn’t change much,” said Plover Administrator Dan Mahoney. “But you’re going to see a complete revamping of the looks and the appearance.”
The Plover Plan Commission on Jan. 30 gave unanimous approval to the site plan, which includes new landscaping.
“It’s very aesthetic, very good looking; it will be a big change in appearance when you’re driving by,” Mahoney added.
TSC does have a presence in the village with Schierl Tire & Service, which does sell fuel, but co-owner Fritz Schierl said the company wanted a greater presence on the village’s main thoroughfare.
“We didn’t have a full-service offering there — we wanted a full-blown convenience store in Plover,” Schierl said. “We’ll do an internal remodel starting in, probably, March. All we’ve done so far is change the exterior, but we have plans for significant remodel.”
Schierl said the company is also prepared for the next phase of the Bus. 51 remodel, which is expected to eat up a portion of the property’s setback — only green space, according to Schierl — for an expanded roadway.
The size of building is not expected to change, he said, adding the car wash and popular live bait service will continue.
“We’re also going to be adding food service, but we’re going to just enhance the already-successful business model,” Schielr said. “When you look at the [entire] Stevens Point Area, Plover is the growth area.”
The convenience store is currently open during the re-branding, but will close for about two weeks sometime in April to the interior revamp.
Schierl said the remodel will be “comfortably” complete by Memorial Day. The Store is expected to employ eight workers and will remain open daily from 5 AM to midnight.
TSC owns 25 locations in Wisconsin and Michigan.