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Commentary
Home›Commentary›TV ads: Forget the ego, and let the pros do it

TV ads: Forget the ego, and let the pros do it

By STEVENS POINT NEWS
August 29, 2017
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By Jim Schuh – Special to the Gazette


While I worked in broadcasting, we found that it’s sometimes hazardous to allow advertisers to appear in their own commercials. They risk turning the commercial into something other than a way to sell their product.

Some business bigwigs who show up in their own ads take away from the message they seek to convey and turn the commercial into a vehicle that gives the audience a reason to ridicule or laugh at them.

Why do some advertisers want to become stars of their ads? Ego may be one reason. They get recognition from their friends and families. It makes them feel good when people come up to them and say they’ve seen him or her on a TV commercial.

To read the rest of the story, pick up a copy of the Portage County Gazette at one of the many newsstands in the area, including gas stations and grocery stores. Or subscribe at https://www.shopmmclocal.com/product/portage-county-gazette/ to have weekly copies delivered by mail. For more information or to subscribe over the phone, call 715-343-8045.

TagsadvertisingcommercialsJim SchuhTelevisionTV
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The Portage County Gazette is published every Friday by Multi Media Channels. It is locally-owned, locally-operated and locally-written. Subscriptions are $64 annually, delivered via the U.S. Postal Service.


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