SPASH Students Learn the Business of Giving Back
For the City Times
STEVENS POINT – Students in Mr. Knight’s Introduction to Business Class are putting their business skills to good use this holiday season raising funds for local charitable organizations.
“We live in a very generous community and these students will be responsible for carrying on that tradition,” said Trevor Knight, SPASH business teacher. “This assignment gives groups the opportunity to apply components of working in the business world we covered in class into a real environment for real organizations”.
Students work through team development skills, a SWOT (strengths, weaknesses, opportunities, and threats) analysis of their project, identification of their target market and marketing plans.
Groups were allowed to select the charitable organization of their choice and then got to work selling ornaments and brainstorming other ways to raise funds, using social media tools, direct sales to peers, family, and online commerce websites like eBay. “It just feels good to give back,” said Jodie Piece, a junior at SPASH, whose group is raising funds for the Boys and Girls Club of Portage County.
The SPASH Stocking Stuffers selected the Humane Society and focused their marketing messages on statistics from the local shelter after realizing several students in the group had adopted pets from the shelter.
“We wanted to appeal to how people feel about their pets and animals in general,” said Erin Jore, SPASH sophomore. “I don’t think many people know how many animals are in the shelter each year, we wanted to support keeping them healthy and helping them to be adopted.”
Students also shared that they learned to roll with unforeseen hiccups along the way noting that the original order was for red ornaments with a black logo. However, when that order arrived, the logo had been printed in white.
“We ended up liking the white logo better, sometimes mistakes turn out to be positive in the end,” laughed Emily Johnston, SPASH junior.
The top fundraiser so far has raised the bulk of their funds, over $750, through a GoFundMe page, a free online fundraising platform. Students shared that they believe they have been successful because not everyone wants another ‘thing’, but that people do still want to donate. Funds from this group will be donated to Operation Bootstrap.
Sales and donations will be accepted and collected through Dec. 22.