Local shop aims to reclaim ‘420’
By Taylor J. Hale
STEVENS POINT — Alleviate Wellness in Stevens Point celebrated April 20 by donating over $350 to the Humane Society Of Portage County and bringing the community closer together through awareness and information.
“‘420’ is very controversial. It’s usually geared to ‘smoking pot’ and ‘getting stoned,'” said Erica Craven, co-owner of Alleviate along with her husband Mitch and friend Brady Looker. “So when we started, we wanted to change ideas and opinions. That’s what this is about.”
Craven and her peers are animal lovers and chose to donate to the humane society to aid their efforts in the community. Staff raised funds through sales. Their first annual April 20 celebration featured vendors from around the state including the Wisconsin Wool Exchange, 1924 Custom Soapery and more.
Guests also had a chance to try CBD infused foods and butter. But free treats and deals were not the only things on display. Looker is not only an owner — but an artist.
“I’m melting glass rod and tube and making art,” Looker explained as he delicately stretched molten glass in front of a crowd, demonstrating the craft of glass blowing.
Alleviate staff has curated an educational and welcoming environment since they opened their doors in December of 2018. Craven sees April 20 as a stage to provoke new outlooks on cannabis as a whole.
“It’s about bringing the community together and showing those in the community what the cannabis culture is capable of, and breaking down some of those stigmas that exist about cannabis and April 20,” Craven said.
Contact Taylor J. Hale at [email protected] with Portage County news and information.