Brewery offers hard tea
New product line launched in Stevens Point
For the City Times
The Stevens Point Brewery, parent company of Ciderboys Hard Cider, is introducing a new product family.
Tea Runner Hard Iced Tea hit limited roll-out markets in fall 2020 and continues to build momentum.
According to brewmaster Mike Schaufnagel, “The big hard teas on the market are big on flavor, but also sugar and calories. On the other end, you have unsweetened, low-calorie teas that are very subtle. We wanted to take what we learned with Ciderboys — that there’s success in the middle — and make something truly delicious for all hard tea drinkers.”
Tea Runner’s branding reinforces its presence as an “easy drinkin’ hard tea with balanced sweetness, all-natural ingredients, gluten free, 100% real brewed tea, and 4.5% ABV.
“With those qualities,” Schraufnagel continues, “you get the ‘wow factor’ of a refreshing iced tea with a little buzz, and can enjoy more than one. Tea Runner won’t bog you down. That’s why we say ‘Run with it.’”
The new line is an opportunity for the medium-sized craft brewery, which dates back to 1857, to reach a new audience.
Stevens Point Brewery Marketing Director Julie Birrenkott added, “We are so proud of our history, awards won, and place in our community. Like Ciderboys, Tea Runner is a fun, youthful, refreshing extension for us. We want drinkers to know it’s crafted by folks who truly care about quality and drinking experience above all else.”
Tea Runner is gluten free and has less calories because it’s based on fermented sugar, just like hard seltzers.
For more information, visit www.tearunner.com.